Our President & CEO, Dr. Brigitte Simons, recently joined Brian Applegarth on Travel Tuesday (Episode 19) for a wide-ranging conversation on where cannabis, science, and global trade intersect.

From international regulatory frameworks to destination stewardship, the episode explores how quality, data-driven cultivation, and a strong sense of place are shaping the future of cannabis — not just as a product, but as part of a broader global and tourism ecosystem.

Proud to see Safari Flower represented in conversations that move beyond volume and into science, standards, and long-term credibility for the industry.

Worth a listen for anyone interested in the evolving role of cannabis in international commerce.